One way or another

UK pastry brand Pukka pairs up with comedy director Ben Tonge to show Brits there’s no wrong way to enjoy its savoury snacks.

Helmed by comedy director Ben Tonge through Chief, this fun spot created by  Walker Agency portrays all of the ways Brits can take pleasure in eating a Pukka pastry.

From camping to pie, chips and peas, the endearing thirty second spot celebrates all things quintessentially British.

Paired with a playfully comedic voiceover, the campaign champions the many ways and places one can consume its range of pies, sausage rolls and slices.

Watch the full ad here.