Little Black Book Online has been hailed as the communications business for the communications world for some years now and the opportunity to talk to them and share opinions on the advertising and production world was an exciting one.

In his interview, Yoni shared his views on a range of topics, from scripts and the creative process, through to how to navigate the brand/agency/production relationship and the impact that the Covid pandemic could have on the shooting process in future.

As brands increasingly require their content to be shared across a variety of platforms, LBBO were interested in understanding how Yoni and other Chief directors accommodate this and still deliver for the primary format.